To launch its new franchise, Advanced Haircare, L’Oreal Paris gave away one million product samples. exclusively to its Facebook fans.

“With 1.7 million U.S. fans and over 14 million fans globally, Facebook has become the definitive location for women who love L’Oreal Paris. It’s great that they have chosen to utilize Facebook to give away these new Advanced Haircare products to 1 million of their biggest fans,” says Facebook vice president of Global Marketing Solutions and head of U.S. Sales, Tom Arrix.

Advanced Haircare is a clinically tested collection of shampoos, conditioners and treatment products. Its packaging is designed to attract attention, and is uniquely designed for haircare – the bottles are black, with brightly colored yellow, pink and blue caps.